Press contact
One inbox. One human. One working day.
We do not use a PR agency. Every press email is read by a member of the Fluxa team and routed to a named human, usually the founder. The standard reply window is one UK working day. For same-day handling on genuinely urgent matters, put URGENT in the subject line and we will do our best.
If you are a Fluxa merchant or prospective merchant with a support question, please use support@fluxapay.co.uk instead. This page is for journalists, analysts, partners and lenders.
- General press, analyst, lender, partner
- press@fluxapay.co.uk
- Founder interviews and embargoes (feature work, out of hours)
- paul@fluxapay.co.uk
- Operations and compliance enquiries
- charlotte@fluxapay.co.uk
At-a-glance facts
The dry facts journalists need, in one place, copy-pastable.
- Legal name
- Fluxa Ltd
- Brand name
- Fluxa (UK Registered Trade Mark, UK00004340109)
- Company number
- 17028144, registered in England and Wales
- Registered address
- England, United Kingdom
- Sector
- Financial technology · Payment Facilitation as a Service (PFaaS)
- Headline product
- UK card payment platform for online subscription, B2B SaaS and digital-first merchants
- Regulatory status
- Operates as a payment facilitator under the FCA authorisation of a payments partner
- Card rails
- Visa and Mastercard, with Apple Pay and Google Pay tokenised acceptance
- Pricing
- 1.8% flat for UK businesses
- Settlement
- Direct to the merchant’s nominated UK bank account, in GBP. T+1 settlement is the aim, subject to merchant approval, risk review and payment partner terms.
- Funding model
- Bootstrapped. No external investors. No venture capital.
- Status as of May 2026
- Pre-launch. Founding cohort open to applications.
- Website
- fluxapay.co.uk
- X / Twitter
- @fluxapay (Gold verified business account)
- LinkedIn
- linkedin.com/company/fluxapay
Featured coverage
External coverage of Fluxa, with dates and links.
- FinTech Futures, 2026
- Profile of Fluxa ahead of launch. The piece covers the operating thesis (flat published pricing, small founder-led team, production AI workforce) and the architecture (six-state machine, double-entry ledger, Verified Commercial Identity). Available on request from press@fluxapay.co.uk.
The build itself is documented in public on the changelog and through build-in-public posts on X (@fluxapay) and LinkedIn.
About Fluxa
A paragraph for the bio line, a paragraph for the body, a paragraph for the depth piece.
Short (single-line bio)
Fluxa is a UK card payment platform with flat published pricing and direct founder support.
Medium (paragraph)
Fluxa is a UK Payment Facilitation as a Service (PFaaS) company processing Visa and Mastercard transactions for UK businesses under the FCA authorisation of a payments partner. The pricing is flat (1.8% for UK businesses), the payment lifecycle is exposed as six explicit states, the ledger is double-entry, and merchant support comes direct from the team. Fluxa is bootstrapped and pre-launch as of May 2026.
Long (for feature work)
Fluxa is a UK company building a card payment platform for online subscription, B2B SaaS and digital-first merchants. It operates the same kind of service Stripe, Adyen and Checkout.com provide (hosted checkout, embedded SDK, recurring billing, dashboard, API) on top of an FCA-authorised payments partner that holds cardholder funds and settles direct to the merchant’s nominated UK bank account.
The thesis is that UK card processing is overpriced for the value delivered. Stripe’s UK headline rate is 1.5% + 20p; after corporate-card surcharges, cross-border uplifts, FX and the long tail of small fees, typical effective rates for UK B2B SaaS land between 2.3% and 2.8%. Adyen and Worldpay are competitive on enterprise volumes but quote-only and slow to onboard. Square and SumUp serve the SMB segment but lack the depth needed for online subscription, B2B SaaS and platform-led commerce. Fluxa’s answer is a flat published rate, full payment-state visibility, double-entry ledger integrity and a direct line into the team, at a price below Stripe’s effective UK rate.
Fluxa is bootstrapped, run by a small UK team with a production AI workforce (named, role-specific, and disclosed as AI). Pre-launch as of May 2026, with the founding cohort of twenty-five merchants open. Companies House 17028144, registered in England and Wales. Fluxa is a UK Registered Trade Mark.
Founder and team
Who built Fluxa, what they do, and how to reach them.
- Paul Jones, Founder
- Founder of Fluxa. Built the platform end to end: API, dashboard, hosted checkout, embedded SDK, ledger engine, anomaly detection, recurring billing, AI workforce and brand. Available for on-the-record interviews on UK payments, PFaaS, build-in-public, and bootstrapped fintech. paul@fluxapay.co.uk
- Charlotte Craig, Operations and compliance
- Leads operations and compliance at Fluxa. Handles merchant onboarding, KYB and KYC verification, sanctions screening, regulatory liaison with the payments partner, and day-to-day operational work. Available for interviews on UK financial compliance, KYB workflows and small-team regulatory operations. charlotte@fluxapay.co.uk
Available spokespeople
Who to ask about what.
- UK payments market, Stripe alternatives, effective-rate gap
- Paul Jones, Founder · paul@fluxapay.co.uk
- Bootstrapped fintech, build-in-public, AI in product teams
- Paul Jones, Founder · paul@fluxapay.co.uk
- UK regulatory compliance, KYB and KYC at small fintechs
- Charlotte Craig, Operations and compliance · charlotte@fluxapay.co.uk
- Technical architecture, state machines, double-entry ledgers in payments
- Paul Jones, Founder · paul@fluxapay.co.uk
- Production AI workforces in regulated industries
- Paul Jones, Founder · paul@fluxapay.co.uk
Brand assets
The full brand kit lives on the brand page. Direct downloads below.
The brand page is the canonical source for everything Fluxa-brand related: logo files, wordmark, diamond mark, badges, colour values, typography, voice and tone, clearspace rules, minimum sizes, do-not-use examples and the marks-usage policy. It is updated whenever the brand evolves.
- Full brand kit (zip)
- fluxa-brand-kit.zip · logos, badges, colour swatches and font specimens in one bundle.
- Logo kit (zip)
- fluxa-logo-kit.zip · wordmark and diamond in multiple formats and colour treatments.
- Badge kit (zip)
- fluxa-badge-kit.zip · the “Powered by Fluxa” merchant badge in standard variants.
- Logo, Fluxa blue (PNG)
- fluxa-logo-blue.png · quick download for one-off use.
- Logo, white (PNG)
- fluxa-logo-white.png · quick download for dark backgrounds.
- Product screenshots
- Dashboard, checkout and VCI document. Available on request to press@fluxapay.co.uk.
Brand usage guidelines
The short version. Full guidelines on the brand page.
- Brand name
- Fluxa, in sentence case. Capitalised in headlines, never all-caps, never lower-case at the start of a sentence. The trademark symbol (™) is correct but optional in editorial copy.
- Legal name
- Fluxa Ltd. Use this for legal, regulatory and Companies House citations.
- Wordmark colour
- Fluxa blue (#1860B0) on light backgrounds. White (#FFFFFF) on dark backgrounds. No other colours.
- Do not
- Recolour the wordmark, stretch or distort the logo, place text inside the clearspace margin, or imply endorsement by Fluxa of a third party. Detailed clearspace rules, minimum sizes and what-not-to-do examples are on the brand page.
Suggested boilerplate
Pre-written paragraphs you can drop into press releases, intros and outros, in three lengths.
50 words
Fluxa is a UK card payment platform with flat published pricing, six-state payment visibility and direct founder support. Bootstrapped and pre-launch as of May 2026, the company is opening a founding cohort of twenty-five merchants at 1.8% flat. Companies House 17028144.
100 words
Fluxa is a UK Payment Facilitation as a Service (PFaaS) company processing Visa and Mastercard transactions for UK businesses under the FCA authorisation of a payments partner. The pricing is flat: 1.8% for UK businesses. The payment lifecycle is exposed as six explicit states, the ledger is double-entry, and merchant support comes direct from the team. Fluxa is bootstrapped and pre-launch as of May 2026. Companies House 17028144, registered in England and Wales. fluxapay.co.uk.
200 words
Fluxa is a UK card payment platform built for online subscription, B2B SaaS and digital-first merchants. It runs the same kind of service Stripe, Adyen and Checkout.com provide (hosted checkout, embedded SDK, recurring billing, dashboard, API) on top of an FCA-authorised payments partner that holds cardholder funds and settles direct to the merchant’s nominated UK bank account. T+1 settlement is the aim, subject to merchant approval, risk review and payment partner terms.
The pricing is flat and published: 1.8% flat for UK businesses. No per-transaction fee, no monthly minimum, no setup fee, no corporate-card surcharge, no refund fee, no FX uplift. The payment lifecycle is exposed as six explicit states, the ledger is double-entry, and merchant support comes direct from the team.
Fluxa is bootstrapped, run by a small UK team with a production AI workforce. Pre-launch as of May 2026. Companies House 17028144, registered in England and Wales. Fluxa is a UK Registered Trade Mark (UK00004340109). fluxapay.co.uk.
Embargo and on-the-record policy
How we handle embargoed briefings, off-the-record conversations and quote approval.
- Embargoed briefings
- We offer embargoed briefings ahead of significant announcements (product launches, fundraising, major customer signings). Email press@fluxapay.co.uk to be added to the embargoed-briefing list. We honour standard embargoes (typically same-day or 24-hour windows) and expect the same.
- On the record
- By default, every conversation with a Fluxa spokesperson is on the record, attributed to a named human. We do not do unattributed background briefings as a default.
- Off the record
- If you need an off-the-record conversation, say so before the call starts. We will agree the terms (off the record, on background, deep background) explicitly. We will not retroactively make a quote off the record after the fact.
- Quote approval
- We do not require quote approval for accurate quotes. If a draft contains a factual error in a Fluxa-attributed claim, we will flag it and ask for a correction; we will not ask to change wording, tone or context.
- Corrections
- If a piece publishes a factual error about Fluxa, email press@fluxapay.co.uk for a correction request with a citation of the underlying source on this site.
